The Lumi Story

Started on the high street now we here

Having worked in the retail sector for over a decade, our expertise is vast and spans across all beauty sectors including cosmetics, fragrance, skincare and haircare.

A note from our founder, Gemma Harling

I have a massive passion for all things Beauty!

I love to discover new brands, meeting the people and hearing the stories behind them.

I founded Lumi from a desire to help brand owners and entrepreneurs achieve their ambitions and grow their business into the empire of their dreams.

As a former retail buyer, I am hugely results driven and gain pleasure in helping my clients reach the commercial success they deserve.

Prior to Lumi Consultancy, I was the Senior Buyer for one of the UK’s largest Beauty retailers, working across Cosmetics & Fragrance.

It was a fantastic job, working with some of the most globally recognised brands, planning their annual strategies and creating impactful in-store and online animations for their new launches.

I was fortunate enough to travel a lot, and got to test all of the latest products before they hit the market.

Inspired by you.

But the part which excited me most was working with fresh, up-and-coming brands. The creatives, the challengers, the innovators.

With this in mind, I decided to step off the corporate ladder, in favour of a more fulfilling role setting up this business to help you lovely lot!

  • Gemma is one of the sweetest individuals I have met in the industry. I feel fortunate that I have had the pleasure of working with her. Her passion for her work is infectious, and her knowledge of the beauty category is expansive.

    She has a strong work ethic, and brings an incredible authenticity in building lasting relationships.

    I highly recommend Gemma, and look forward to working with her in the future.

    Achelle Richards, Chief Global Artistic Directore.l.f. Cosmetics
  • LUMI Consultancy provided us with expert insight from both a retailer and brand perspective.

    From optimising promotional schedules and recruitment support, through to opening doors in new territories, their expertise assisted our growth in a number of ways.

    Samantha Campbell, Managing Director BLEACH LONDON

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